Music

The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show

todayFebruary 11, 2021 7 3 5

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Streams of The Weeknd’s songs surged 41% in the U.S. following the star’s Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data.

The Weeknd performs during the halftime show of the NFL Super Bowl 55 football game between the Kansas City Chiefs and Tampa Bay Buccaneers, Sunday, Feb. 7, 2021, in Tampa, Fla. (AP Photo/Ashley Landis)

His collected songs across his entire catalog generated 48.9 million on-demand streams (audio and video) on Feb. 7-8 – up 42% compared to the 34.5 million they tallied on Feb. 5-6.

His most-streamed song on Feb. 7-8 was his long-runningBillboard Hot 100 hit “Blinding Lights” (6.54 million; up 42%), which also served as his halftime-closer.

His second-most-streamed tune was “Save Your Tears” (6.19 million; up 23%), which is also his current radio single and most recent top 10 on the Hot 100. Combined, “Blinding” and “Save” accounted for 26% of his total streams on Feb. 7-8.  Read More

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