The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show
Streams of The Weeknd’s songs surged 41% in the U.S. following the star’s Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data. His collected songs across his entire catalog generated 48.9 million on-demand streams (audio and video) on Feb. 7-8 – up 42% compared to the 34.5 million they tallied on Feb. 5-6. His most-streamed song on Feb. 7-8 was his long-runningBillboard Hot 100 hit “Blinding Lights” (6.54 […]
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